Essintial℠ announces the hiring of Kristen Poole as the company’s Marketing Director. At Essintial, Poole will apply 10 years of varied marketing experience to manage the company’s overall marketing and branding strategies – including the corporate website, email marketing initiatives, marketing automation programs and social media – in support of Essintial’s sales operations. Poole comments, “I am thrilled to take on this new challenge within Essintial, and I look forward to working with a company that prides itself on top-quality service.”
We are pleased to welcome Kristen to the team. Kristen brings a decade of marketing and related experiences to Essintial. We’re looking forward to her leveraging those experiences and skills to advance the Essintial brand.”
Greg Lorenzen, Vice President of Business Development
In her previous position as Marketing Lead at Hair Direct, Poole was responsible for managing the execution of email marketing and marketing automation programs, managing many large marketing projects, and for the overall quality of content delivered across all marketing channels. Poole comes with a wealth of additional experience in various areas of the marketing industry including copywriting, project management, social media management and graphic design.